Advertising consumer packaged goods (CPG) has changed over the years, especially with the rise of digital technology and the internet. What once worked is not bringing in the same returns it used to, as with television advertising.

Hiring a video production company that understands all the various ways video marketing enhances a brand saves you time and money. They can develop strategies on branding and ensure the visual message is targeted, clear, and hit all deadlines to keep you on track.

Video is the most effective way to include your company’s personality and energy to customers. Your brand is more than the products or services you sell, and potential customers like to know what you stand for. This brings trust and familiarity which makes them more likely to purchase what you are offering.

There are a number of reasons hiring a video production agency will enhance your branding, Here are the top ways and why it’s important.

Dan Ray recently celebrated his 3rd anniversary at 20/20. He took a minute to think back at some of his most memorable work, and look ahead to what’s next on his list to accomplish.

One in four people in the United States live with some type of disability. This blog explores how destinations and attractions should make sure to include this often overlooked segment in the population in its marketing efforts.

It’s clear that video marketing is valuable, no matter what industry you are in. More and more people are turning to videos to educate themselves about a product or service before they make a purchase. Video gives a fuller and richer view than still photography can provide.

Finding a full-service video production company to represent your business can feel overwhelming, no matter what industry you are in. Finding a team that can capture your brand’s essence while also targeting your ideal audience is important. That’s no small task.

There are four key areas to consider when researching companies, so keep these in mind while you find the right fit.