Five Ways to Use Video Marketing to Strengthen Your Small Business Branding

In a world where there are so many different marketing strategies to consider, small businesses can rest assured knowing that video marketing content can help reach a wide audience of potential customers. Video marketing content is versatile, relatable, and memorable. Take a look at a few of the best ways to use video marketing content to your advantage and strengthen your small business branding:

5. Share your small business story: People love listening to a good story, especially when it’s connected to a business they support and value. Share how your business got its start and make it relevant to your customers or employees.  Give a shout-out to essential team members or loyal customers who have been there from the beginning and helped shape your business.

4. Show offyour best-selling products or services: While 20% of an audience will read text related to a product demonstration, 80% will watch video content.  Show off your small business’s best products or services in a short, punchy video that will get their attention.

3. Upload your video content to YouTube: YouTube is the 2nd most popular website in the world and it is a free marketing tool.  Be sure to share your video content through e-mails or social media posts and also upload it to YouTube.  By including your website in the video description, it can help drive traffic and sales.

2. Thank your customers: Customer loyalty is crucial to the success of any small business.  Take the time to share gratitude and make them feel appreciated.  Perhaps you can offer a promotional discount within the video to help nudge them to stop back in for a visit.

1. Create video testimonials from happy customers or clients: People are more likely to trust a small business if someone in their community already had an enjoyable experience with the business.  Capture a relatable story that touts a positive review of your business from a loyal customer.

To discuss any of these video marketing tips or a project that you have in mind for your small business, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development