VISIT VALLEY FORGE & MONTCO
A Case Study: How 20/20 Visual Media Pitched and Executed a Multichannel Small-Business Focused Video Response to COVID-19
Visit Valley Forge & Montco works to attract regional and national visitors. They promote events, launch brands, and introduce viewers to the many great ways to play and stay in Montgomery County, PA, which helps to grow the local economies throughout the county.
The Creative
“Make it Main Street” was an original idea launched as a response to the COVID-19 pandemic, which economically disproportionately affected small businesses. We wanted to create a campaign that celebrated those businesses and encouraged viewers to support them.
The 20/20 Visual Media Development and Production teams pitched Valley Forge Tourism and Convention Board with the idea of creating TV spots and an integrated marketing campaign that would feature ten “Main Street” businesses across Montgomery County.
Beyond the TV spots, it was just as important to tell individual brand stories which would introduce viewers to the owners, and show what makes their businesses special.
Plus, each business could use this “full-length” video for their own purposes - on their websites and social media - to further assist in their recovery.
When crafting these personal stories, it was important that we didn’t just show up on the day of the shoot. Our Production team went out for site visits and met the owners face to face, without a camera, to understand the passion behind their storefronts - all to ensure that passion shined through in the finished pieces.
This creative storytelling-first campaign strategy was the economic engine that converted federal CARES Act dollars into measurable community foot traffic.
The Small Business Impact
Individual profile videos were created to support dozens of privately owned small businesses. The videos served as a rallying cry for consumers to buy local year round and create economic impact in the communities in which they live.
The Results
We created video assets that were used across platforms that achieved its goals of increasing sales and driving online impressions and engagement.
87%
increase in website visitors
550,000
total video views (70% mobile)
Client Testimonial
“There’s a million video companies out there. When you have trust and you work with a partner like [20/20], you know why to recommend them.”
Mike Bowman
President & CEO
Valley Forge Tourism & Convention Board