CASE STUDY
Crayola
Crayola is the most widely recognized children's arts and crafts brand in the world, best known for its crayons, colored pencils, and markers. In recent years, it has expanded its product lines to reach customers ranging from infants to young adults.
The Creative
Crayola has partnered with 20/20 Visual Media for the last several years to create video support for its wide-ranging lines of product. The videos have been used to build product awareness in the marketplace, and drive more sales in-store and online. They’ve been distributed on Crayola's YouTube channel, on Amazon.com and Target.com's product pages, as well as in end-cap displays in stores.
20/20 Visual Media designed and built custom sets, and directed child actors to capture organic first-time product interactions, all with the goal of giving viewers insights into the features and benefits of each product, and showing customers tips and tricks for getting the most out of their purchase.
The Results
We created video assets that were used across platforms that achieved its goals of increasing sales and driving online impressions and engagement.
+705%
increase in product sales in the week following video release
44M
views of "Color Wonder Magic Light Brush", Crayola's 2nd highest performing YouTube video of all time
“You guys are a consistently great partner and we really appreciate all of the hard work.”
— Steph Hudson
Brand Content Manager
