Hi Teresa and Dan,
As a follow up to our conversation from last month, please find a handful of samples below that span franchise development, recruiting assets, and some social-first work that could elevate the brand’s mobile presence. We’re ready to help develop ideas for the next campaign, or for these extensions when you are.
Rob & Ed
Growth and Expansion
We worked with our longtime client, IKEA US, to develop a video geared towards securing major funding from its parent company, as the brand sought to open new concepts in less-served American markets.
The Results:
This video was used to secure a $2.2 billion investment from the Ingka Group to build 20 new micro-stores, in a shift away from the out-of-town IKEA warehouse locations to a more city-center strategy that focuses on everyday essentials.
10 new stores are under construction in several of the growth locations highlighted in this video, including Texas, New York, and Florida.
The next phase of our project with IKEA will be to create recruiting video assets to staff those locations, as we’ve done for their traditional stores and fulfillment centers.
Franchise Development
Below are examples of work we’ve done for franchise brands, created to attract new franchisees and expand into new markets. We worked very closely with the development teams to script, and capture testimonial content from both franchise owners and customers.s and customers.
Recruiting and Values
A number of the brands and organizations we’ve worked with for years have counted on us to create recruiting content that speaks to the mission, vision, and values of their companies. Below is a small sampling of the people-focused content we’ve created. We have dozens of other examples of this type of work, which largely use more interview/testimonial techniques to communicate the message.
Social-First Work
We’ve experienced a push towards social-first strategies, and we’ve met the moment to help several clients direct their content creation to meet that need for brand, product, and corporate partnerships. Below are a few samples, but if you’d like a deeper dive, check out our Crayola Case Study, which details how we helped them pivot their entire strategy away from traditional media towards social-first content creation.
If there’s anything you feel like you’re not seeing, please ask and we’re happy to provide more appropriate samples based on needs.