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Stay informed on the latest trends in video and marketing with insights from our experts.
The Opportunity to Increase Accessibility within the Tourism Industry
One in four people in the United States live with some type of disability. This blog explores how destinations and attractions should make sure to include this often overlooked segment in the population in its marketing efforts.
The Importance of Video in Tourism Marketing
It’s clear that video marketing is valuable, no matter what industry you are in. More and more people are turning to videos to educate themselves about a product or service before they make a purchase. Video gives a fuller and richer view than still photography can provide.
3 Tips for Finding the Perfect Commercial Video Production Company
Finding a full-service video production company to represent your business can feel overwhelming, no matter what industry you are in. Finding a team that can capture your brand’s essence while also targeting your ideal audience is important. That’s no small task.
There are four key areas to consider when researching companies, so keep these in mind while you find the right fit.
Teamwork Makes the Dream Work
Creating a 30-second TV commercial takes more work than meets the eye. Learn how much collaboration goes into making a commercial campaign a success.
A Guide to Explainer Videos
If you offer a product or service that might be difficult to understand, having an explainer video on your website is the way to go. Including an explainer video on the landing page results in an 86% better conversion rate than pages without a video, and 95% of people watch an explainer video to understand a product or service better.
YEAR IN NUMBERS
What an incredible year 2022 was for our 20/20 Visual Media team and clients! We love looking back at some of the moments that made our year a success, from team wins to client success stories, and cannot wait to see what 2023 has in store!
Our Top 5 Videos of 2022
Looking back, our team chose their top 5 favorite videos from the year that was. We completed more than 100 productions this year, so it was no easy feat choosing our top videos from 2022!
Tips to Telling a Great Story Through Video Marketing
People are the center of every story, so it’s important to make them shine. Get that audience engaged. Have them lean in for more. We know a thing or two about video storytelling and corporate video marketing, because that’s our passion. We pride ourselves on making stories stand out because that’s the end goal: sending good stories out into the world to grab hold of their audience.
Lights, Camera, and Take Action for our Nonprofit Video Productions this #GivingTuesday
It’s important to spotlight several of our non-profit clients this Giving Tuesday, highlighting their amazing stories and spreading awareness about all the good they are doing in the Philadelphia community. Meet some of these incredible organizations.