If you offer a product or service that might be difficult to understand, having an explainer video on your website is the way to go. Including an explainer video on the landing page results in an 86% better conversion rate than pages without a video, and 95% of people watch an explainer video to understand a product or service better.

People are the center of every story, so it’s important to make them shine. Get that audience engaged. Have them lean in for more. We know a thing or two about video storytelling and corporate video marketing, because that’s our passion. We pride ourselves on making stories stand out because that’s the end goal: sending good stories out into the world to grab hold of their audience.

From ads and product promos to explainer videos and testimonials, videos are the preferred medium by customers to learn more about a company and associated products and services. Videos can be an incredible marketing tool, but it’s important to work with experts to create a polished product.

Video marketing is necessary for businesses to thrive. An excellent video content marketing strategy can help you reach your target audience and boost customer loyalty across digital channels. If you’re wondering how video content can help you meet your business goals in 2022, keep reading for expert insight.