A Recipe for Success

Not every video has a perfectly defined recipe. But when cooking consistently great meals, creating a step-by-step guide is one way to always deliver on a high-quality food experience. As with any memorable meal, a lot of preparation goes into finding the best ingredients, taking the time to carefully prep, and then executing on that recipe with precision.

For this past holiday season, we teamed with Rory Creative to develop just that: an unforgettable five STARR meal, that was perfectly snackable for today’s social-savvy subscriber. With goals of generating product awareness and increasing sales for STARR Restaurants’ holiday gift cards, our video needed to be simple, to the point, and creative.

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Catch the
final video here!

RECIPE: STARR Restaurants
1 gift card. 37 locations.

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INGREDIENTS
• 1 Rory Creative concept
•  1 director
•  1 supervising producer
•  1 cinematographer
•  1 #BabyTheBatDog 🐶 cameo
•  1/2 gaffer, as needed
•  2 1/2 locations (Parc, Serpico)
•  2 shredded parking tickets 🎟
•  1 Canon cinema camera
•  35 oz. cinema lens
•  50 oz. cinema lens
•  48-inch pancake lantern
•  1,000 watt lamp (3200K) 💡
• 21 takes for Scene #1 “table setting” (one shot)
• 37 takes for Scene #2 “chef cooking” (five shots)

Lighting inspiration from Netflix’s Chef’s Table:

INSTRUCTIONS
SCENE #1 - INT: PARC “TABLE SETTING”

  1. Work with Rory Creative’s storyboard, concept, and vision to test shoot, stage the scenes, secure equipment and bring the vision to life.

  2. Make last-minute trips to New York City and the Philadelphia suburbs to pick up hard to find pancake lantern lights, and background food props including carving station heat lamps.

  3. While Parc Restaurant is open for breakfast service, quietly load-in production equipment into the “table setting” scene.

  4. Carefully rig a Freefly MōVI Pro to piping for accessible overhead movements

  5. With 1 Canon cinema camera and two operators, track the MōVI rig across the dining room table for 21 takes at 2 hours, 10 minutes.

  6. Load-out of location and pack up the car three minutes too late: Parking Ticket #1

SCENE #2 - INT: SERPICO “CHEF COOKING”

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  1. Load-in specialty kitchen and food props, along with production equipment into Serpico’s open kitchen chef’s table concept.

  2. Setup cooking scene, carefully blocking chef’s chopping and food flying actions (do a few practice runs if you can)

  3. Prep the ingredients with your expert producer who doubles as a sous chef! (look at that form!)

  4. Run-through 37 takes of the best chopping, food throws, plate hand-offs, and bell-ringing, spanning 3 hours, 25 minutes until everything looks just right.

  5. Load-out of the final location after 7 hours, 45 minutes of production, pack up the car and receive parking ticket #2 (this time due to the incompetence of the parking authority)

Bon Appétit!