Storytelling Inside Scoop: 4 Tips for Creating a Connection Via Videos
These days, you can’t scroll through a social media feed without coming across video content after video content, and with 87% of brands using it to market their business, you can’t afford to not be one of them. But how can you 1) get your business’s videos to stand out, and 2) actually engage viewers so you can turn them into your new customers? The video and storytelling experts from 20/20 Visual Media are here with four tips for creating a connection via videos, so you can grow engagement, expand your customer base and increase profits!
Humor is the Heart of Engagement
It may come as no surprise that humorous videos are a favorite for viewers. Not only are these types of videos entertaining to watch, but they can also be relatable. However, the types of humor that may be acceptable for you to incorporate into your business’s video will vary from industry to industry. For instance, what works for a consumer brand probably won’t work for a non-profit organization. The best way to find what works for you and your business is to do some research — look for what other businesses have done that you like and don’t like, then add your own unique, on-brand twist from there. You know what they say: A laugh a day sends the customers your way!
Let Those Creative Juices Flow
There’s an endless amount of video content out there, but thinking outside of the box and getting outside of your comfort zone can help yours stand out. Once you determine what you want the main message of your video to be, the next step is to come up with a variety of ways to communicate it in a unique way. If you’re having a hard time getting those creative juices flowing, try brainstorming with different people on your team and bounce ideas off of one another. By producing something creative, you’ll have a better chance of getting your brand to stick out in the viewers’ mind, rather than your competitors.
When It Comes to Storylines: ‘There Can Be Only One’
Far too often brands try to tell too many stories in one video, which can overwhelm viewers and cause them to stop watching. To avoid this, choose one storyline per video — this will result in a higher quality product and a better connection with your viewers. With that being said, having multiple storylines is a great sign — it means you have plenty of content to produce in the future! However, be sure to record your topic ideas either in a hardcopy or digital sheet to ensure you don’t forget them when it comes time to create new content.
Be Wise, Visualize
Just because your video may involve an interview, testimonial or anecdote doesn’t mean that it should be lacking in visuals. In fact, using visuals to help communicate your message is typically more successful than videos that only rely on talking through a story. When different angles, colors, audio sounds and other visual effects work together cohesively, your video will come alive, making it more memorable and effective than others that are out there.
If these four tips for creating a connection via videos have been helpful, our storytelling guidance doesn’t stop here! At 20/20 Visual Media, we believe that everyone has a story to share, so contact us today to schedule a call with one of our experts, and get one step closer to bringing your story to life.