We’re Living in a Digital World: Here’s Why Your Business Should Invest in Video Marketing
What do Zoom meetings, FaceTime calls, Netflix binges, Facebook Lives and IGTVs all have in common? They all utilize video and they’ve all been a saving grace for businesses during the coronavirus pandemic. Before COVID-19, video marketing was a beneficial tool for businesses — during the pandemic, it’s been a game changer. If your business hasn’t taken advantage of all the benefits video has to offer, let our team of experienced producers tell you why, now more than ever, your business should invest in video marketing.
Improve Explanations AND Engagement
If your business recently launched a new product or service, video marketing is a great way to highlight its benefits, explain how it works and address customer questions. Although it’s been reported that 98% of consumers have been relying on videos to learn more about a product or service pre-coronavirus, given the current climate of the world, this stat is bound to increase. In order to produce the most effective explanation video for your small business, be sure to hire an experienced video company that will know how to best tell your brand’s story.
Speed Up Sales Even Though Foot Traffic May Be Slow
Due to COVID-19, consumers are currently hesitant to enter a physical store, and because of this, they are turning to online stores as their main shopping source. However, they’re more likely to hit the “purchase” button if they can easily see how the product works or what it may fit like. While this may seem like a difficult feat to achieve virtually, video marketing is a great way to give online shoppers a realistic view of your products without having to see them in real life.
Bridge the Social Distancing Gap By Building Trust Virtually
The coronavirus may be forcing all of us to socially distance, but fortunately, video marketing is an effective tool that will enable you to connect with your audience, regardless of having to stay 6 feet away! People connect to people. Whether you’re a healthcare facility, non-profit organization, consumer brand, tourism company or education institution, these video engagement ideas will help you bridge the 6 foot gap and gain your audiences’ trust online:
Post video testimonials
Publish how-to, tip and Q&A videos
Share videos of customers using your products/services
Get Google to Keep Noticing Your Business
When a website is equipped with high-quality and engaging videos, visitors are more likely to spend more time on it. When this happens, search engines take notice because it signals that your website is trustworthy and filled with quality content (like beautiful videos!). In fact, incorporating videos into your website can lower your site’s bounce rate by approximately 34%! With that being said, it’s important to utilize other video marketing tactics to ensure your website gets the most out of the videos you add to it. You can do this by optimizing the videos for search engine optimization (SEO), which includes writing strong titles, adding quality descriptions and incorporating backlinks.
If you’re ready to invest in video marketing, 20/20 Visual Media is a video company that will create beautiful videos for your small business. Contact us today to get started on a video marketing project with our award-winning team!