At 20/20 Visual Media, we work very hard to keep our clients and friends informed about what we do and how we do it. We really enjoy opportunities to speak in front of college students, fellow business owners, and professional organizations. When we get those speaking opportunities, we often field similar questions. So we've compiled a helpful list of FAQ to help anyone thinking about teaming with 20/20.
1. How much would it cost to do my project?
This is definitely our most frequently asked question. It’s too difficult for us to provide blanket quotes for each project we get approached with. It truly depends on the scope of your project, the time commitment we will have to make, and the level of our team’s involvement. (For example, we’re not going to quote you for a scriptwriter if you don’t need one). Get in touch with any of us by phone at 267-639-6515 or by email at firstname.lastname@example.org. Give us as many details as you can, and we will provide a specific quote, usually within 24-48 hours.
What we can tell you is we typically price our work by hour (for shooting, editing, script writing, animation, and so forth). That said, we are proud to provide a solution that meets your budgetary needs, and we offer bulk discounts for large volumes of work.
2. How did you come up with your name?
We always tell people the honest story about this one: after a little brainstorming, we put a list of about 12 names on a piece of paper and chose what we felt was the best option. It was only after we registered our name that we figured out significance of the “20/20”:
a.) First, our founders Rob and Patrick met each other at Temple University’s School of Media and Communication, which is housed in Annenberg Hall on 2020 N. 13th Street in Philadelphia.
b.) We figured it makes sense that our company would hit its stride by the year 2020.
c.) Finally, there is always the play on 20/20 vision. And this company is our “perfect vision” of what our video production company should be.
But all of those things are just coincidence, because it really came down to just picking a name off a piece of paper.
3. How did you get started?
Our co-founders, Patrick and Rob, caught a very lucky break. As college students, they covered Temple University’s football and basketball teams. Along the way, they developed relationships with the athletic department and it just so happened that when the two were ready to leave college, the athletic department was looking for a new production company to produce its behind-the-scenes TV show. Enter 20/20 Visual Media, a company created because there was an immediate need for one. Truth is, Patrick had always wanted to own his own company, but figured it wouldn’t happen for many years. But when the opportunity is in front of you, you take it.
Since then, the company has been nominated for 10 Mid-Atlantic Emmy Awards for the production of that show and won “Best College Sports Program” in the country from the Sports Video Group. We also team with dozens of organizations in the greater Philadelphia area and beyond to create marketing and branding videos for a variety of platforms.
4. What equipment do you shoot and edit on?
Technology is constantly evolving, so we are always looking ahead at the newest camera or gadget we can add to our arsenal. Having said that, we're big Canon nerds at 20/20, and we currently shoot on a Canon C100 Mark II cinema style camera, as well as on Canon DSLR cameras, specifically the 5D Mark III. We edit the majority of our projects on Final Cut 7, though we also use programs associated with the Final Cut Studio and Adobe Creative Cloud, such as Premiere and After Effects.
5. Can you make a commercial for my company?
Yes! Commercials are just one part of what we do at 20/20 Visual Media. To date, we have produced television spots for companies such as Temple University Athletics, the Philadelphia Federal Credit Union, Major League Vacations, and Field House Sports & Beer Hall, to name a few. But remember, commercials aren’t just for TV anymore. We have produced countless “commercial” campaigns for websites and social media.
6. How do you put together a story?
This is the fun part. Every story is different, and we pride ourselves on making sure each story is told differently. But that takes a lot of work. It helps that our team is full of creative people who each see, hear, and consume things differently. When we begin crafting a story, it starts with research. Who are we talking to? What’s their background? What images can we capture to support their narrative?
Then we figure out how we want to present our story: is it through text and imagery? Is it through on-camera interview? Is it a script and voiceover? We figure out the best way to communicate our client's message and go from there.
Finally, our videographers and editors carefully craft each shot or edit so the piece moves, remains engaging, and most importantly – solicits a response from the audience.
7. What’s the most challenging thing about having a two-person company?
The challenge is just what you’d think it would be: we do everything that goes into running a video production company. We do the physical work (the writing, the shooting, the editing, etc.), but we also do the work associated with the business side (the bookkeeping/accounting, the contract writing, the scheduling, the marketing, the web design, business development, and much, much more).
While that may sound daunting, it’s also what we love the most. This company is what we make of it. Without our passion, energy, and dedication, we would not succeed. And we will do whatever we have to do to continue to do what we love, grow, and be successful.
8. Do you offer in-kind or pro bono services?
Yes! We are Philadelphians and we love the city we live in. We are dedicated members of the community and we love to give back when we can. From time to time, we will offer in-kind or pro bono services in exchange for sponsorship opportunities, professional connections, or when it makes business sense.
Obviously, we can’t always offer pro-bono work otherwise we wouldn’t be in business for much longer, but if we feel as though it’s the right situation, we’re happy to talk about it.
9. Do you travel for shoots?
We will go anywhere there is a story to tell. In our 5+ years, we have traveled literally all over the world for our clients – from Paris to Rome, to Puerto Rico to Portland. More recently, we have worked in New York City, Washington, DC, and Boston, so we’re more than happy to hop in a car (or plane) to do our jobs.
10. Do you have a photographer on staff?
We do not have a full-time still photographer on staff. However, when our clients need stills, we work with several accomplished photographers in our network to provide them with the photography they need.
11. Do you accept internship applications?
Yes! We do accept internship applications, but they must be for college credit only. We do not accept interns who are not currently enrolled students. We typically offer internships in the fall, spring, and summer semesters. Please click here for more information.
12. Are you hiring?
Unfortunately, we do not currently have any full time openings, but as we continue to grow, we will look to team with dedicated, passionate storytellers whose vision for personal and business growth meets our own. Check back on our Careers Page often, as we will post any openings for full time, part time, and freelance/contract work there.
13. Why 20/20 and not another company?
We really, truly pride ourselves on storytelling. Many companies will tell you that, but then produce a video they’ve done a thousand times. We are not a cookie-cutter company. Each and every video we produce is unique to the client, unique to the individual story being told, and unique to us.
The reason we are able to achieve that is because we offer our clients personal attention. That’s the benefit of being a small company. Each client we work with is getting the attention of our entire dedicated staff. We collaborate with you to determine your goals and figure out how to achieve the results you are seeking. And from the concept stage to the time we deliver the final product, we team with you to ensure you are a receiving a professional, beautiful product that is entirely your own. Not many companies deliver on that promise. We do.